Monthly Update: Vehicle Sales

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Houston-area dealers sold 347,252 cars, trucks, and SUVs in the 12 months ending August ’24, a minimal increase over the 347,242 sold over the comparable period in ‘23, according to TexAuto Facts, published by InfoNation, Inc. Car sales dropped 2.5 percent and truck and SUV sales rose 0.7 percent.

Both the 12-month total and year-to-date sales have declined compared to '23.

Weaker sales have put downward pressure on prices.

• The average retail price for a new car sold in August was $41,256, up from $40,406 in August ’23. 
• The average price for a new truck/SUV was $54,346, up from $53,948 in August of last year. 
• The average retail price for all new vehicles was $51,523 in August, down from $50,908 in August ’23. 

Trucks and SUVs accounted for 79.2 percent of all new vehicles sold in August and cars for 20.8 percent.

Prepared by Greater Houston Partnership Research 

Patrick Jankowski, CERP
Chief Economist
Senior Vice President, Research
pjankowski@houston.org

Leta Wauson
Research Director
lwauson@houston.org