Skip to main content

Good Companies Do Not Stand Against the Tide of Change

Published Oct 07, 2019 by Susan Moore

UpSkill Houston Chair Dan Gilbane moderates a fireside chat with Harvard Business School's Joe Fuller

Workforce development partnerships, programs, and initiatives were in the spotlight as a delegation of Harvard University professors and administrators visited Houston to explore real-world examples of effective mechanisms, partnerships, and programs to address skills gaps that are driving real results.

The group met with prominent area businesses, educational institutions, and community-based organizations to learn about programs that offer students quality work-based-learning opportunities and direct pathways into meaningful careers and how academic programs are aligned to meet industry standards and needs.

While in town, Harvard Business School professor Joseph Fuller addressed the Greater Houston Partnership’s UpSkill Houston’s Executive Committee and numerous stakeholders at the committee’s October meeting and a forum held at the Federal Reserve Bank of Dallas – Houston Branch.

Fuller, who was the founder and long-time CEO of the consulting company, Monitor, now Monitor-Deloitte, co-leads Harvard’s Managing the Future of Work project, which pursues research that business and policy leaders can put into action in order to navigate a complex workforce landscape.

Fuller focused his comments in Houston on his research and how companies, in Houston and beyond, can respond to strengthen their workforce.

Here are five takeaways from the discussion:

Good companies embrace change

Historically, the approach to finding labor was stable: through want ads in the newspaper. In 1941, only 4 percent of adult males went to college. By 1969, that number had only grown to 10 percent. 

The rate of technological change, globalization, and other forces have led to a gradual but accelerating shift in the demand for skills to need people with advanced social skills and technical skills.

Traditional want ads have been replaced by online job boards, head-hunters seek talent through networks such as LinkedIn, and various jobs can be done in other countries. But the processes by which companies manage have not caught up to the pace of change, and it’s time companies revisit those processes.

“Good companies are ones that don’t stand against the tide of those types of changes,” Fuller said. "They embrace them, and, ideally, hope to create their response as a form of competitive edge.”

Employer hiring practices exacerbate the known skills gap for jobs that traditionally did not require a college degree for entry

So-called ‘hybridization’ of jobs, for example, through the incorporation of technology and automation into tasks that previously could be done manually, has led to a new level of complexity and new rate of change in those roles. The requirements for this type of work started accelerating but traditional K-12 education programs have not kept pace, leaving graduates without the proper skills to fill these jobs. Meanwhile, employers have recognized the new scope of skills their workers need, and many have responded by raising educational requirements for job applicants thinking it is the only way to find workers with those skills. The phenomenon of requiring a higher degree for a job than is truly necessary is called ‘degree inflation,’ and it is important to acknowledge that a degree also doesn’t reflect that mastery of skills needed in the workplace. 

Across the country, the ratio of jobs that require a college degree is roughly two to three times higher than the size of the population that holds a college degree, he said, adding that requiring a college degree excludes significant proportions of certain ethnic populations from the potential pool of otherwise qualified applicants.

Vocational education has been effectively marginalized through program defunding and a cultural belief that success requires a four-year college degree. 

Integrated work-based-learning is a must

The old model of graduating from school, be it high school or a college program, and then starting at a job is a “very, very wasteful system,” Fuller said.

Global data show that the key to having a successful 26-year-old is to get a 16-year-old interested in a career and interested in how they’re going to obtain it and economic independence.

This can be accomplished by building workplace experience into education programs and paying students for their work. Exposing young people to work and work environments in this way sends affirmative messages that they can learn and they can earn, and it makes the transition from a school setting to a work setting feel safer, especially in a setting where an employee needs to demonstrate soft skills, or foundational skills, on the job.

“If you (as employers) are saying we increase supply of qualified, middle-skills job candidates in our city and you don’t have work-based-learning opportunities, paid work-based-learning opportunities, you’re not regularly meeting with a school district, you have not engaged local community college, you do not have a strategy,” Fuller said.

Improve access to workforce, education, and career information

Most students enter college with the aim of getting a good job but many must guess which courses will send them down the path toward that job. Historically, labor market data showing job demand weren’t available. Education providers can now gather data on the types of jobs that are growing and shrinking in a given industry. These data can help inform program design. And by providing degree completion rates and graduate employment rates to incoming students and students deciding whether to enroll in a particular program, educators can help students make informed decisions about their educational and career pathways.

Houston serves as a model for other parts of the country

UpSkill Houston has built a strong foundation for driving change in employer behaviors and educational programs. The right elements are in place, Fuller said. Employers, educators, public entities, and community-serving organizations are at the table, using data, and being realistic about transportation needs of workers and employers.

But Fuller charged UpSkill Houston and its stakeholders to do more, faster, and better, urging his audience to develop a very deliberate understanding of what it would take to re-train people with their spending power, financial resources, and discretionary time in mind.

“We cannot settle for incrementally better versions of what we’re doing,” he said.

Listen to the Managing the Future of Work podcast here. See images from the October 2019 UpSkill Works Future of Work Forum here. Learn more about UpSkill Houston here.

Related News

Economic Development

How Amazon's Strategic Procurement Drives Inclusive Growth

11/20/24
Amazon’s leadership in supplier diversity has positioned the corporation for success while driving inclusive economic growth. Kennedy Oates, Partnership Board Member and Vice President of Global Procurement at Amazon, shared insights and best practices at the Greater Houston Partnership’s One Houston Together Fall Chief Procurement Officers (CPO) Convening.  Oates discussed how Amazon has grown its supplier diversity efforts by ensuring the value proposition of intentional inclusion of underrepresented businesses is communicated at every level. According to Amazon’s 2023 Sustainability Report, the company’s global supplier diversity and inclusion (SDI) program is estimated to have supported over 30,000 U.S. jobs and generated approximately $2.8 billion in wages earned from Amazon's certified U.S. Tier 1 supplier diversity spend.  In 2023, Amazon was inducted into the Billion Dollar Roundtable, a non-profit organization comprised of U.S. corporations that each spend $1 billion or more annually on a Tier 1 basis with diverse suppliers. These diverse-owned businesses comprise majority owners who identify as minorities, women, veterans, disabled and LGBTQ.  Oates stated that achieving this milestone required a deliberate approach, built on a clear vision, a targeted strategy, and an empowered team dedicated to executing these goals. By embedding supplier diversity into Amazon’s core procurement practices, they’ve fostered a sustainable and inclusive growth model that supports both the company’s goals and the success of diverse suppliers. Key Takeaways from CPO Convening Supplier Diversity as a Strategic Value Proposition Oates emphasized the importance of viewing supplier diversity as more than just an initiative—highlighting the long-term value diverse suppliers bring to a company and its surrounding communities. Through its global SDI strategy, Amazon measures impact through jobs supported, wages earned and economic output generated. “Given our reach and scale, Amazon has a greater responsibility.” – Kennedy Oates, VP of Global Procurement, Amazon Vision-Driven Goals with Clear Strategies For Amazon, supplier diversity goals go beyond simple statements. Oates stressed the importance of crafting a well-defined vision, supported by actionable strategies to advance supplier diversity objectives. This approach includes setting clear, market-specific spending targets, identifying procurement categories that have greater opportunity based passed success, and building relationships with suppliers by understanding their needs and their customers’ needs. In addition, internal teams should have collaborative discussions on supplier diversity across the entire business rather than in silos.   Partnering with Companies at Every Level “Every large company was once small.” – Kennedy Oates, VP of Global Procurement, Amazon Amazon is redefining procurement by challenging the perception that only large companies can serve large corporations. Its approach embraces partnerships with businesses of all sizes, embedding supplier diversity as a core element of its supply chain. While direct spending with certified Tier 1 diverse suppliers is central to Amazon’s SDI program, the company further amplifies its impact by encouraging Tier 1 suppliers to include diverse Tier 2 businesses in their procurement processes. For example, Amazon sets specific spend targets in contracts with Tier 1 suppliers to use Disadvantaged Business Enterprises, creating a positive ripple effect that brings opportunities to underrepresented companies deeper in the supply chain. To learn more about the Partnership’s Supplier Diversity workstream, contact LaTanya Flix.
Read More
Economic Development

Geothermal Startup Sage Geosystems Highlights Potential for New Energy in Houston

11/12/24
Long known as the energy capital of the world, Houston is proving its merit as the industry embraces an all-inclusive approach to energy sources. Beyond the wealth of oil and gas capital, Houston has become a landing spot for numerous solar, wind and battery storage investments. Companies like Fluence Energy, Renewable Parts and Solar Plus have chosen Houston for its manufacturing of innovative energy products. Geothermal Energy: An Untapped Resource Geothermal energy, often unsung in the new energy landscape, can be found beneath our feet, harnessing the power of heat lying underground. In conventional geothermal power plants, wells are drilled into geothermal reservoirs to access hot water or steam, which is then brought to the surface. This steam is used to drive turbines that generate electricity. Sage Geosystems is changing that by pursuing geothermal potential in rock that is hot but doesn't have the large volumes of water to bring the heat to the surface. Hot, dry rock enables geothermal power generation in many more places as the geology is more prevalent which enables geothermal to now be deployable almost anywhere in the world. Sage Geosystems: Leading Geothermal Innovation Houston is seeing its chance to make a mark with geothermal thanks to companies like Sage Geosystems, founded in 2020 with its headquarters near Bush Intercontinental Airport. Sage works to build the technology that makes this renewable energy a greater force in the worldwide energy transition, engaged in contracts and partnerships with local energy providers, major government agencies like the U.S. Department of Defense (DOD) and hyper-scalers like Meta Platforms. On the public utility side, the company recently partnered with the San Miguel Electric Cooperative to build the first geopressured geothermal system. The technology used can be paired with solar and/or wind to convert these intermittent clean energy sources to 24-hour power generation, or it can be used to move these clean energy sources from a time of day when the demand is low to a time of day when the demand is high, stabilizing the utility grid and helping mitigate the issue of blackouts and brownouts. The facility will be commissioned in December. Sage has three ongoing projects with the DOD. The U.S. Air Force recently provided Sage with $1.9 million in Tactical Funding Increase (TACFI) funding to perform a geothermal demonstration with electricity generation, which will take place in Sage's test well in Starr County, Texas with a targeted completion date of Q3/Q4 2025.  The Defense Innovation Unit (DIU) has funded two geothermal feasibility studies for the U.S. Army installation of Fort Bliss in El Paso and the Naval Air Station CC in Corpus Christi. Sage is performing these feasibility studies with the University of Texas Bureau of Economic Geology. The intent of these studies is to evaluate the technical and economic feasibility of geothermal system installations using Sage's Geopressured Geothermal System (GGS) technology at these two DOD installations. Collaboration Powers Innovation in Houston As evidenced by the above, collaboration plays a central role in the growth of Sage Geosystems. The company has not only partnered with utility companies and major governmental institutions, but also collaborated with the Rice Alliance for Technology and the Greater Houston Partnership to facilitate work with institutions of higher learning like the University of Houston and Rice, venture capital firms, and established energy corporations such as ABB, Chesapeake (now Expand Energy), Nabors, and Geolog. This sense of collaboration is one of the many reasons Sage Geosystems has thrived in Houston, along with the infrastructure, talent and innovative spirit that propels local companies to success. The Houston Advantage for Energy Startups “While Texas is the top energy state in the U.S., Houston is the heart. Houston provides not only access to the O&G industry, but also many utilities and others interested and/or working in energy...The Houston energy ecosystem and the benefits described above will continue to be critical in this scale-up plan." - Sage Geosystems CEO Cindy Taff Looking ahead, Sage is building its first commercial energy storage facility and will be performing a geothermal power generation demonstration with the U.S. Air Force in 2025.  Sage sees Houston as the best place to scale in Texas and throughout the world. "Geothermal energy represents a transformative opportunity for Houston as it further strengthens our position as the global energy capital. Sage Geosystems' innovative approach to harnessing geothermal resources exemplifies the spirit of collaboration, innovation, and commitment to sustainability that defines our region’s energy leadership.” - Partnership Senior Vice President of Economic Development Craig Rhodes  For any new energy startups looking to establish themselves, Taff recommends leveraging Houston’s many assets for future success. “Tap into existing knowledge that can be transferred to clean tech and partner with companies that know where to find the skills needed to give your startup a leg up,” Taff said. “Join local incubators like Rice Alliance for Technology and the Houston Technology Center and others, leverage Greater Houston Partnership and Greentown Labs for networking, collaborate with Rice University and University of Houston, and take advantage of Texas' business-friendly regulatory environment.” Sage Geosystems is a prime example of how energy startups use Houston’s assets as a springboard to meet their potential, along with renowned innovators such as Syzygy Plasmonics, Cemvita Factory, and Fervo Energy. Learn more about the business opportunities within Houston's energy industry and its all-inclusive energy ecosystem.   
Read More

Related Events

Economic Development

Houston Region Economic Outlook

Tickets now on sale! Featuring economists and industry leaders, the Houston Region Economic Outlook takes a close look at the core industries driving job growth and economic indicators measuring the…

Learn More
Learn More
Executive Partners