Skip to main content

Houston House Spotlights Major Advancements in Tech and Innovation at SXSW

Published Mar 18, 2024 by Hailea Schultz

Houston House at SXSW 2024

The Greater Houston Partnership returned to Austin to host Houston House at the 2024 South by Southwest conference, highlighting the strides made in technology and innovation within the city. Throughout the one-day program, discussions delved into the essence of collaboration as a driving force behind success in startups and industry advancement within the Houston region.

Startups face formidable odds, with up to 90 percent failing within the first few years. However, the consensus among successful Houston startup founders and investors is clear: collaboration is key for scaling effectively. Sunny Zhang, Founder and Chief of True Leap, stressed the importance of cultivating diverse perspectives and networks, emphasizing to “surround yourself with different minded people in every spectrum to maximize your collective intelligence and your network.”

Amidst the evolving landscape of remote work and the rapidly changing tech industry, startup CEOs prioritize fostering positive work cultures that revolve around strong team dynamics. This emphasis on collaboration ensures cohesion and resilience as companies navigate the challenges of scaling up effectively. Co-Founder and CEO of Hello Alice Carolyn Rodz shared fostering teamwork through shared responsibilities, even tasks like taking out the trash, binds teams together towards a common goal.

Throughout the discussion, panelists consistently underscored the magnitude of activity burgeoning within Houston. From Greentown Labs and the Ion to the Texas Medical Center and Generation Park, Houston’s vast portfolio of thriving industries and innovation hubs have paved the way for opportunity and collaboration across sectors, driving growth and success in the region.

“Houston has a cornucopia of opportunities for people looking to switch industries,” said Trevor Best, CEO of Syzygy Plasmonics. “There is a lot of overlap across industries. At Syzygy, we got people who come from the oil industry and aerospace who bring in different skill sets.”

Yet, with growth comes the imperative of nurturing talent pipelines. Education leaders emphasized the need for community collaboration in preparing students for evolving industries.

“If you look at low-income students in Texas, only 23 percent of students are completing secondary education," said Raj Salhotra, Executive Director of Momentum Education. “Most jobs require experience and education past high school. We have to build a pipeline to get people there.” 

Houston House at SXSW 2024 showcased the region’s unwavering dedication to propelling its tech ecosystem forward, spotlighting its collaboration efforts and the groundbreaking advancements driving growth and innovation in the Bayou City.

“There is a revolution happening in Houston, said Best. “There are signs pointing to a lot of success in the future. We are on the cusp of something huge.”

View Houston House at SXSW Panel Recordings

Related News

Economic Development

Greater Houston Partnership Receives 2024 Excellence in Economic Development Award

8/28/24
The Greater Houston Partnership received a 2024 Excellence in Economic Development Bronze Award from the International Economic Development Council (IEDC). The award was bestowed specifically for the Partnership’s work in the regional or cross-border partnership for regions with 500,000 or more residents.  The strategy formed in partnership with regional allies, as elaborated in the regional playbook, aims to enhance regional economic development in greater Houston by fostering collaboration and coordination among stakeholders. This involved creating a framework for the Houston Regional Economic Development Alliance (HREDA) to maximize engagement and support.  Formed in 2006, HREDA is comprised of economic development organizations and municipalities interested in creating jobs and investment to maintain a positive business environment. HREDA meets monthly at Partnership Tower, and often at other locations around the region. Hosted monthly at Partnership Tower and other regional sites, HREDA meetings include members from 98 economic development organizations, representing over 160 full-time economic development professionals.  The project's uniqueness and innovation reside in member involvement at every stage, ensuring ownership of the final playbook. It addressed previous collaboration deficits noted in studies, aiming to leverage regional resources for economic growth. The scale of marketing the region is no small feat. Covering 8,838 square miles, the 12-county Greater Houston region, with its centerpiece, the 10-county Houston-Pasadena-The Woodlands MSA, surpasses an area the size of New Jersey,  Despite this vast expanse, the region's stakeholders have rallied together as allies, streamlining processes to attract prospective companies. This collective effort reflects a shared commitment to securing victories for the region's economic growth. “I am proud to be a part of an organization, such as HREDA, that exemplifies how regionalism and collaboration can drive economic success and set high standards for regional development,” HREDA Chair and Chief Economic Development Officer at Partnership Lake Houston Stephanie Wiggins said. “By uniting various stakeholders under a common goal, HREDA leverages the strengths of the Houston region to create a prosperous and sustainable economic environment." Every year IEDC looks specifically for economic development organizations, government entities, initiatives, and programs that have demonstrated consistent, exemplary performance in the economic development profession, leading the execution of projects that have a significant impact on revitalizing communities, and playing a major role in shaping and improving the practice of economic development. “This group understands what it means to succeed together," Greater Houston Partnership President and CEO Steve Kean said. “When we work together as one to combine the expertise, assets and capabilities of our regional partners, the Houston region is unmatched in potential. Through this mindset of regionalism, we can create a more prosperous and inclusive future for all of our citizens.” Learn more about the 12-county region the Partnership represents.  
Read More
Economic Development

Chevron Relocates Headquarters to Houston

8/2/24
Chevron Corporation has announced plans to relocate its corporate headquarters to Houston from San Ramon, California.  The announcement follows the energy giant's recent efforts to consolidate its operations in Houston, which began in 2022, with the sale of its 92-acre headquarters in San Ramon.  This strategic move aims to enhance collaboration among senior leaders, executives and business partners, according to Chevron’s press release. Chevron currently employs 7,000 people in the Houston area and 2,000 in San Ramon. While the relocation will initially have minimal impact on San Ramon employees, all corporate functions are expected to migrate to Houston over the next five years. Positions supporting Chevron’s operations in California will remain in San Ramon. According to the company, this move aligns with its ongoing efforts to streamline its operations and improve performance. By consolidating its headquarters in Houston, Chevron can leverage the city's robust energy infrastructure and diverse talent pool to advance energy affordability, reliability and security globally. “This is just the final step that many industry observers were waiting to happen,” Ken Medlock, Senior Director of the Baker Institute’s Center for Energy Studies, explained in a recent release. “To start, Houston provides a world-class location for internationally focused energy companies, which is why there is such a massive international presence here. Texas is also the nation’s largest energy producer across multiple energy sources and is poised to lead in emerging opportunities such as hydrogen and carbon capture, so Houston is a great place for domestically focused activities as well. To top it off, Texas rates very favorably for business in general.” Chevron will become the 24th Fortune 500 company to establish its headquarters in Houston, joining the city's growing hub of major corporations. Among these is ExxonMobil, which announced its corporate headquarters relocation to Spring in 2022. “Chevron’s decision to relocate its headquarters underscores the compelling advantages that position Houston as the prime destination for leading energy companies today and for the future," said Partnership President and CEO Steve Kean. "With deep roots in our region, Chevron is a key player in establishing Houston as a global energy leader. This move will further enhance those efforts." Learn more about corporate headquarters in the Houston region.   
Read More

Related Events

Airports

State of the Airports

The Greater Houston Partnership invites you to the State of Airports on Tuesday, December 5, as Jim Szczesniak, Director of Aviation, outlines the next history-making chapter for Houston Airports.  Szczesniak…

Learn More
Learn More
Executive Partners