Skip to main content

Rapid Growth Drives New Developments, Revitalization Projects in Conroe

Published Jul 27, 2023 by Hailea Schultz

Conroe Downtown Rendering

Downtown Redevelopment Project (Rendering Courtesy: Lindsey Properties)

Lake Conroe

Lake Conroe

Hyatt Regency Conroe and Convention Center

Hyatt Regency Conroe and Convention Center

VGXI Headquarters - Conroe

VGXI Headquarters at Deison Technology Park

A robust workforce, thriving business community and low cost-of-living is what continuously makes Conroe, Houston’s scenic neighbor to the north, one of the fastest growing cities in the nation.

With over 100,000 residents, the city has seen an annual growth rate consistently over three percent and grown more than 65 percent since 2010, according to the Conroe Economic Development Council. 

As Conroe continues to rapidly grow, many new developments and revitalization projects are underway in the city. 

Business Community 

Two of Conroe’s most compelling attractions is its business parks, Conroe Park North and Deison Technology Park. 

Conroe Park North is a 1,655-acre industrial park, home to more than 40 companies and 3,000+ employees. Conroe Park North represents a wide variety of industries, including medical device manufacturing, freight distribution, food processing, oilfield services, higher education and more. 

In May, the Conroe Economic Development Council announced that North Park reached 98 percent capacity. One of the most recent and significant projects that contributed to the nearly full park is the 1.2 million square foot NorthPort Logistics Center. Through a partnership between Houston-based real estate investment firm, Lovett Industrial and Cresset Partners, North American real estate investment manager, the Class A logistics facility spanning 75 acres broke ground last year.

“Conroe is one of the fastest growing cities in the US, has a business-friendly environment, and the location checks every box a major distributor would have relating to access, infrastructure, available incentives, and availability of labor,” said Charlie Meyer, President of Lovett Industrial in a press release.

Deison Technology Park is a 248-acre eco-friendly space for a corporate campus, research and development, or office facility.

Last year, VGXI, a contract developer and manufacturer of biopharmaceuticals, became Deison’s first tenant with the opening of the first phase of its $17 million, 240,000-square-foot headquarters and greenfield biomanufacturing facility. The state-of-the-art facility features independent manufacturing trains and suites, which will increase VGXI’s fermentation capacity from 500l to 1,500l and is equipped with essential mechanical equipment and a full-site back-up generation system.

“Deison Technology Park is the perfect fit for us,” said Dorothy Peterson, VGXI’s chief operating officer in a news article. “We love that the land in the park is designed to be a technology community. The fact that it is close to our current facility makes it that much better.

Housing

With a cost-of-living, typically 10 percent less than the average across the U.S., Conroe is attracting individuals of every age to the area. 

In addition to affordability, Conroe fosters a diverse housing market, offering the perfect blend of small town feel with big city amenities. The city is surrounded by beautiful neighborhoods, new mixed-use communities, breathtaking greenery, charming historic buildings and waterfront views. 

As people head to Conroe for this very reason, new housing developments are on the rise to accommodate the city’s ever-growing population, including the following:

  • Cielo, a 256-acre single-family community is slated to open in late 2023, bringing more than 850 homes to Conroe. Located off Airport Road, Cielo will feature 45 acres of green space, lakes and community amenities. The community will also be home to Bartlett Elementary, a new Conroe ISD school set to open in 2024. 
  • City Place, a 65-acre mixed-use community that has developed its projects throughout nearly two decades, consists of office space, medical office space, retail shopping, restaurants, a 16-screen stadium-seat theater and a 264-unit multi-family development. City Place is currently undergoing phase six, which will feature a 276-unit multi-family development, set to be completed in 2024.
  • Evergreen, a 740-acre master-planned community located at the intersection of Hwy. 242 and FM 1314, offers more than 2,000 homesites. The community will have 100 acres devoted to greenspace and parks, featuring a creek, recreational center, trails and more. 
  • Grand Central Park, a 2,046-acre mixed-use community with 1,600 homes planned, features Deer Lake Park with a fishing pier, picnic area and pavilion. Additionally, the community has several commercial centers planned, including its Loop 336 Marketplace. Confirmed tenants of the Marketplace include Feng Cha Teahouse, Tropical Smoothie Cafe and The Noodle.
  • Rockrose Ranch at Lake Conroe, a 700-home modern manufactured community opened in March. The affordable community spans 170 acres and features a gated active adult village alongside a section of homes open to all ages. Some of the community’s amenities include scenic walking trails, a dog park, playground, family swimming pool, fitness center and more. 

Quality of Life

Conroe’s vibrant community, high-quality education system, family-friendly atmosphere and affordability provides residents a great place to live and work. As more people move to the area, Conroe is working to revitalize the city and boost new developments that will increase community engagement and wellness, including the following:

  • Community: The Oscar Johnson Jr. Community Center, an 87,000-square-foot facility broke ground this month. The center will feature a fitness center, childcare areas and event space for 300 people. 
  • Education: Conroe ISD is opening three new schools next month as part of its 2019 referendum. The three new schools include Hines Elementary School, Veterans Memorial Intermediate School and Moorhead Junior High School, all of which will help alleviate overcrowding.
  • Retail: 105 Business Plaza, a mixed-use development will offer 30,000 square feet of retail and office space. Possible tenants include a meat market, pizza restaurant, bakery and Family First Urgent Care.
  • Revitalization: In a multimillion-dollar project, Lindsey Properties will redevelop three historic buildings in downtown Conroe, transforming them into mixed-use developments. The new buildings will become Simonton-Cable, a four-story building offering ground floor retail spaces and executive offices with a rooftop terrace, located at 150 N Main Street, the Everett, a 25,000-square-foot retail center split by an inviting walkway combining historic and modern architecture, located at 114 Simonton Street and Pacific Lofts, a highly walkable 22,000-square-foot multi-family building with ground floor retail storefronts, located at 201 N Pacific Street.
  • Revitalization: As a part of its plan to revitalize downtown Conroe, the city plans to bury utilities in three downtown alleys, placing brick pavers with colorful artwork along the walkways. 

Tourism & Hospitality

Known as “nature’s paradise,” Conroe is home to the 22,000-acre Lake Conroe, W.G. Jones State Forest and Sam Houston National Park, making it a top travel destination. Up until earlier this year, the infamous Margaritaville Lake Resort was the only luxurious space to host visitors.

In May, the $107 million, seven-story Hyatt Regency Conroe and Convention Center officially opened, adding a new upscale, full-service hotel to the city. The new hotel offers high-end amenities, 250 rooms, a restaurant and 30,000 square feet of gathering space, and is only a 25-minute drive to Lake Conroe and Sam Houston National Park. The hotel will help meet the increasing demand for space as more businesses and tourists visit the area.

Learn more about Houston's communities and neighborhoods

Related News

Economic Development

How Amazon's Strategic Procurement Drives Inclusive Growth

11/20/24
Amazon’s leadership in supplier diversity has positioned the corporation for success while driving inclusive economic growth. Kennedy Oates, Partnership Board Member and Vice President of Global Procurement at Amazon, shared insights and best practices at the Greater Houston Partnership’s One Houston Together Fall Chief Procurement Officers (CPO) Convening.  Oates discussed how Amazon has grown its supplier diversity efforts by ensuring the value proposition of intentional inclusion of underrepresented businesses is communicated at every level. According to Amazon’s 2023 Sustainability Report, the company’s global supplier diversity and inclusion (SDI) program is estimated to have supported over 30,000 U.S. jobs and generated approximately $2.8 billion in wages earned from Amazon's certified U.S. Tier 1 supplier diversity spend.  In 2023, Amazon was inducted into the Billion Dollar Roundtable, a non-profit organization comprised of U.S. corporations that each spend $1 billion or more annually on a Tier 1 basis with diverse suppliers. These diverse-owned businesses comprise majority owners who identify as minorities, women, veterans, disabled and LGBTQ.  Oates stated that achieving this milestone required a deliberate approach, built on a clear vision, a targeted strategy, and an empowered team dedicated to executing these goals. By embedding supplier diversity into Amazon’s core procurement practices, they’ve fostered a sustainable and inclusive growth model that supports both the company’s goals and the success of diverse suppliers. Key Takeaways from CPO Convening Supplier Diversity as a Strategic Value Proposition Oates emphasized the importance of viewing supplier diversity as more than just an initiative—highlighting the long-term value diverse suppliers bring to a company and its surrounding communities. Through its global SDI strategy, Amazon measures impact through jobs supported, wages earned and economic output generated. “Given our reach and scale, Amazon has a greater responsibility.” – Kennedy Oates, VP of Global Procurement, Amazon Vision-Driven Goals with Clear Strategies For Amazon, supplier diversity goals go beyond simple statements. Oates stressed the importance of crafting a well-defined vision, supported by actionable strategies to advance supplier diversity objectives. This approach includes setting clear, market-specific spending targets, identifying procurement categories that have greater opportunity based passed success, and building relationships with suppliers by understanding their needs and their customers’ needs. In addition, internal teams should have collaborative discussions on supplier diversity across the entire business rather than in silos.   Partnering with Companies at Every Level “Every large company was once small.” – Kennedy Oates, VP of Global Procurement, Amazon Amazon is redefining procurement by challenging the perception that only large companies can serve large corporations. Its approach embraces partnerships with businesses of all sizes, embedding supplier diversity as a core element of its supply chain. While direct spending with certified Tier 1 diverse suppliers is central to Amazon’s SDI program, the company further amplifies its impact by encouraging Tier 1 suppliers to include diverse Tier 2 businesses in their procurement processes. For example, Amazon sets specific spend targets in contracts with Tier 1 suppliers to use Disadvantaged Business Enterprises, creating a positive ripple effect that brings opportunities to underrepresented companies deeper in the supply chain. To learn more about the Partnership’s Supplier Diversity workstream, contact LaTanya Flix.
Read More
Economic Development

Geothermal Startup Sage Geosystems Highlights Potential for New Energy in Houston

11/12/24
Long known as the energy capital of the world, Houston is proving its merit as the industry embraces an all-inclusive approach to energy sources. Beyond the wealth of oil and gas capital, Houston has become a landing spot for numerous solar, wind and battery storage investments. Companies like Fluence Energy, Renewable Parts and Solar Plus have chosen Houston for its manufacturing of innovative energy products. Geothermal Energy: An Untapped Resource Geothermal energy, often unsung in the new energy landscape, can be found beneath our feet, harnessing the power of heat lying underground. In conventional geothermal power plants, wells are drilled into geothermal reservoirs to access hot water or steam, which is then brought to the surface. This steam is used to drive turbines that generate electricity. Sage Geosystems is changing that by pursuing geothermal potential in rock that is hot but doesn't have the large volumes of water to bring the heat to the surface. Hot, dry rock enables geothermal power generation in many more places as the geology is more prevalent which enables geothermal to now be deployable almost anywhere in the world. Sage Geosystems: Leading Geothermal Innovation Houston is seeing its chance to make a mark with geothermal thanks to companies like Sage Geosystems, founded in 2020 with its headquarters near Bush Intercontinental Airport. Sage works to build the technology that makes this renewable energy a greater force in the worldwide energy transition, engaged in contracts and partnerships with local energy providers, major government agencies like the U.S. Department of Defense (DOD) and hyper-scalers like Meta Platforms. On the public utility side, the company recently partnered with the San Miguel Electric Cooperative to build the first geopressured geothermal system. The technology used can be paired with solar and/or wind to convert these intermittent clean energy sources to 24-hour power generation, or it can be used to move these clean energy sources from a time of day when the demand is low to a time of day when the demand is high, stabilizing the utility grid and helping mitigate the issue of blackouts and brownouts. The facility will be commissioned in December. Sage has three ongoing projects with the DOD. The U.S. Air Force recently provided Sage with $1.9 million in Tactical Funding Increase (TACFI) funding to perform a geothermal demonstration with electricity generation, which will take place in Sage's test well in Starr County, Texas with a targeted completion date of Q3/Q4 2025.  The Defense Innovation Unit (DIU) has funded two geothermal feasibility studies for the U.S. Army installation of Fort Bliss in El Paso and the Naval Air Station CC in Corpus Christi. Sage is performing these feasibility studies with the University of Texas Bureau of Economic Geology. The intent of these studies is to evaluate the technical and economic feasibility of geothermal system installations using Sage's Geopressured Geothermal System (GGS) technology at these two DOD installations. Collaboration Powers Innovation in Houston As evidenced by the above, collaboration plays a central role in the growth of Sage Geosystems. The company has not only partnered with utility companies and major governmental institutions, but also collaborated with the Rice Alliance for Technology and the Greater Houston Partnership to facilitate work with institutions of higher learning like the University of Houston and Rice, venture capital firms, and established energy corporations such as ABB, Chesapeake (now Expand Energy), Nabors, and Geolog. This sense of collaboration is one of the many reasons Sage Geosystems has thrived in Houston, along with the infrastructure, talent and innovative spirit that propels local companies to success. The Houston Advantage for Energy Startups “While Texas is the top energy state in the U.S., Houston is the heart. Houston provides not only access to the O&G industry, but also many utilities and others interested and/or working in energy...The Houston energy ecosystem and the benefits described above will continue to be critical in this scale-up plan." - Sage Geosystems CEO Cindy Taff Looking ahead, Sage is building its first commercial energy storage facility and will be performing a geothermal power generation demonstration with the U.S. Air Force in 2025.  Sage sees Houston as the best place to scale in Texas and throughout the world. "Geothermal energy represents a transformative opportunity for Houston as it further strengthens our position as the global energy capital. Sage Geosystems' innovative approach to harnessing geothermal resources exemplifies the spirit of collaboration, innovation, and commitment to sustainability that defines our region’s energy leadership.” - Partnership Senior Vice President of Economic Development Craig Rhodes  For any new energy startups looking to establish themselves, Taff recommends leveraging Houston’s many assets for future success. “Tap into existing knowledge that can be transferred to clean tech and partner with companies that know where to find the skills needed to give your startup a leg up,” Taff said. “Join local incubators like Rice Alliance for Technology and the Houston Technology Center and others, leverage Greater Houston Partnership and Greentown Labs for networking, collaborate with Rice University and University of Houston, and take advantage of Texas' business-friendly regulatory environment.” Sage Geosystems is a prime example of how energy startups use Houston’s assets as a springboard to meet their potential, along with renowned innovators such as Syzygy Plasmonics, Cemvita Factory, and Fervo Energy. Learn more about the business opportunities within Houston's energy industry and its all-inclusive energy ecosystem.   
Read More

Related Events

Airports

State of the Airports

Tickets and tables are now available! The Greater Houston Partnership invites you to the State of Airports on Tuesday, December 5, as Jim Szczesniak, Director of Aviation, outlines the next…

Learn More
Learn More
Executive Partners