Skip to main content

Report: Up to 23 Million American Households Plotting a Move for Affordability. Could Houston Benefit? 

Published Oct 30, 2020 by A.J. Mistretta

downtown Houston

Seismic changes in the way we work brought on by the COVID-19 pandemic are prompting a large swath of Americans to plan moves to more affordable places, according to a new survey. That could prove advantageous to more affordable U.S. cities like Houston where home prices and everyday living expenses are below the national average. 

The report from freelance marketplace firm Upwork reveals that 14 to 23 million U.S. households intend to move to less expensive housing markets. The emerging migration pattern is the result of growing acceptance of remote work amid the pandemic. Many experts believe that trend will continue in some form across multiple industries even after the threat of the virus has waned. 

The survey found that the shift to remote work will increase near-term migration within the U.S. by three to four times the standard rate. Anywhere from 6.9% to 11.5% of households are planning to move. The survey of over 20,000 Americans was conducted October 1-15. 

The Upwork report indicates major cities will see the biggest out-migration, which over 20% of those planning to move currently based in a major city. But it’s the highest priced housing markets in the U.S. that are likely to take the biggest hit, such as New York, San Francisco and Boston. More than half of those surveyed said they are planning to move to a house that is significantly more affordable than their current home. 

“As our survey shows, many people see remote work as an opportunity to relocate to where they want and where they can afford to live,” says Adam Ozimek, Upwork’s chief economist. “This is an early indicator of the much larger impacts that remote work could have in increasing economic efficiency and spreading opportunity.”

The latest cost of living data comparing the nation’s 20 most populous metros shows Houston is currently the second most affordable market in the U.S., just behind St. Louis. Houston’s housing costs are 51.2% below the average of the 20 metros and 11.5% below the average of all U.S. cities, according to the Council for Community and Economic Research Cost of Living Index. 

Houston routinely scores high on lists ranking U.S. cities based on value for the money, or those metros offering the most amenities for the lowest cost of living. A report late last year from The Ascent ranked Houston at No. 6 on its list of 10 best cities for salaries and low cost of living. The Bayou City was the only city with over 1 million residents on the list. 

Learn more about living in Houston

Related News

Economic Development

Report: Houston's Global Strengths Position Region to Navigate Trade Uncertainty

5/1/25
HOUSTON (May 1, 2025)—As evolving trade policies and geopolitical tensions create economic uncertainty in 2025, Houston enters the year with a strong foundation. According to the Greater Houston Partnership’s newly released 2025 Global Houston report, the region led the U.S. in exports last year – shipping $180.9 billion in goods, more than any other metro area. Click to expand   The report, based on 2024 data compiled prior to this year’s policy changes, highlights how Houston’s infrastructure, industrial base and deep global relationships position the region to better navigate trade disruptions.  “As the U.S. seeks fairer trade arrangements, the uncertainty is impacting some long-term investment decisions,” Partnership President and CEO Steve Kean said. “At the same time, we’re seeing increased interest in the Houston metro as a destination for onshoring. Our region enters this period from a position of strength – we’re not only the nation’s top exporting metro, but also a leader in population and GDP growth. Houston is well-positioned to adapt, respond and benefit from global economic shifts.” Notably, the Houston/Galveston Customs District is one of only 10 in the U.S. where exports exceed imports – a reflection of the region’s strong global demand and production capacity. Key Metrics from the Global Houston Report: #1 U.S. Exporting Metro: $180.9B in goods exported in 2024 (3.1% increase from 2023) Record Customs District Tonnage: 432.6M metric tons handled, ranking No. 1 nationally Total Trade Value: $376.3B through Houston/Galveston, ranking No. 4 among U.S. districts Foreign Direct Investment: 81 foreign-owned companies announced plans to relocate, expand or start operations; a 56% increase from 2023 when 52 international projects were announced. (increase is partially due to improved data sourcing) Global Connectivity: 3.1M international passengers traveled through Houston airports (record; a 4.2% increase over the 12.6 million passengers in ’23) 3.4M container units processed at Port Houston (record) Migration-Driven Workforce Growth: Nearly 65% of the region’s 2024 population growth came from international migration Energy Leads in Exports Energy continues to play an outsized role in Houston’s international economy. Oil and refined petroleum products accounted for more than half (52.1%) of all trade value flowing through the Houston/Galveston Customs District in 2024 – totaling $196.1B, with 88% of that volume heading overseas.  According to the U.S. Energy Information Administration (EIA), global oil demand is expected to reach 103.6 million barrels per day in 2025 – a new record, though below earlier projections. At the same time, lower forecasted oil prices and emerging trade barriers could prompt Texas producers to scale back new drilling, potentially reducing export volumes through the Houston/Galveston District. Top 10 Houston Trading Partners in 2024: Netherlands – $31.9B (↑ 23%) | Driven by oil exports amid EU energy diversification China – $30.1B (↓ 7%) | Key supplier of industrial equipment and electronics Mexico – $24.9B (↓ 13%) | Most integrated supply chain partner South Korea – $23.8B (↑ 4%) Germany – $16.9B (↑ 10%) Brazil – $16.8B (↑ 6%) United Kingdom – $15.0B (↑ 6%) Japan – $13.5B (↑ 3%) India – $13.2B (↓ 0.8%) Canada – $11.5B (↑ 22%) About the Report Produced annually by the Greater Houston Partnership’s Research team, the Global Houston Report analyzes the region’s international trade, foreign investment, migration trends and sector strengths. It serves as a key resource for companies navigating an increasingly complex global business landscape. Access the full report, here. CONTACT:           Brina Morales                                                 Sr. Director, Communications     bmorales@houston.org  
Read More
Economic Development

Trade Trends with Netherlands, China and Mexico Reinforce Houston's Global Reach

4/30/25
As the global economy adapts to evolving trade policies and geopolitical tensions, Houston’s international trade performance offers insight into the strength and adaptability of the region’s economy. The Greater Houston Partnership’s 2025 Global Houston report reveals how deep global relationships and sector strengths position the region to weather potential disruptions better than most.  “As the U.S. seeks fairer trade arrangements, the uncertainty is impacting some long-term investment decisions,” Partnership President and CEO Steve Kean said. “At the same time, we’re seeing increased interest in the Houston metro as a destination for onshoring. Our region enters this period from a position of strength – we’re not only the nation’s top exporting metro, but also a leader in population and GDP growth. Houston is well-positioned to adapt, respond and benefit from global economic shifts.” Here’s what Houston’s top three global trading partners reflects about the region's international ties: 1. The Netherlands moves to the top spot for the first time due to energy exports Trade Value (2024): $31.9B | ↑ 23% YoY With the Port of Rotterdam central to European fuel imports, Houston’s energy exports – particularly crude and refined petroleum – accounted for over 80% of Houston’s trade with the Netherlands last year. Europe's shift away from Russian energy further solidified Houston's role in Europe’s energy security strategy. 2. China slips to second, but remains a critical player Trade Value (2024): $30.1B | ↓ 7% YoY Exports to China dropped by a 14.5 percent, particularly in mineral fuels, plastics and organic chemicals. Rising tariffs have introduced uncertainty, but the scale of Houston-China trade reflects deep supply chain integration. China remains vital to Houston’s economy as a top source of industrial equipment, electronics and raw materials for regional manufacturers. Policy shifts could significantly impact local businesses. 3. Mexico holds steady as a regional anchor Trade Value (2024): $24.9B | ↓ 13% YoY Mexico is Houston’s most integrated trade partner, supplying inputs like auto parts, crude oil and industrial materials, while Houston exports fuels, chemicals and steel products. Cross-border trade is a cornerstone of Houston’s industrial competitiveness. Continued collaboration with Mexico will be key to maintaining supply chain efficiency. Key Metrics from the Global Houston Report: #1 U.S. Exporting Metro: $180.9B in goods exported in 2024 (3.1% increase from 2023) Record Customs District Tonnage: 432.6M metric tons handled, ranking No. 1 nationally Total Trade Value: $376.3B through Houston/Galveston, ranking No. 4 among U.S. districts Foreign Direct Investment: 81 foreign-owned companies announced plans to relocate, expand or start operations; a 56% increase from 2023 when 52 international projects were announced. (increase is partially due to improved data sourcing) Global Connectivity: 13.1M international passengers traveled through Houston airports (record; a 4.2% increase over the 12.6 million passengers in ’23) 3.4M container units processed at Port Houston (record) While the Netherlands, China and Mexico are the region’s top three trading partners, they account for only one-fourth of the region’s exports. The balance goes to 220 other countries.  
Read More

Related Events

Consumer Price Index

Economy Series - June

Join us on Wednesday, June 25 for a virtual session of the Economy Series to explore a timely update on the economic landscape of…

Learn More
Learn More
Executive Partners